Customers are no longer just consumers; they’re co-creators. They aren’t just passive members of an audience; they are active members of a community. They want to be a part of something; to belong; to influence; to engage they want it … Read More »
Tag Archives: Institute B
Consumer Experience - The Hot Stove
Consumer experience is the sum total of all interactions a customer has ever had with your brand: tangible, visual, emotional, read, blogged, consumed, experienced. Part 1: Omni Channel Not so long ago our way of shopping was primarily taking place … Read More »
It’s More Than Just Luck
In this video made by Prof. Dietmar Grichnik of the University of St. Gallen, the ten myths of entrepreneurship are explained away and we are shown how one can create a successful start-up business without money, business plan or even … Read More »
Posted in Your Daily Caffeine
Tagged entrepreneurship, Institute B, Little Green Bags, Prof. Dietmar Grichnik
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Shopify’s Pop-up Shop Broke The Mould
Shopify Inc. has become Canada’s first Internet start-up since the dot-com crash to reach a billion-dollar valuation, thanks to one of the largest venture financing in Canadian history. The Ottawa e-commerce software company enables small and medium-sized retailers to launch … Read More »
Posted in Changemakers
Tagged business, financing, Institute B, Katherine Scarrow, pop ups, Retail, Shopify Inc, start ups, The Globe and Mail, vancouver entrepreneur
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Generosity As A Differentiator In Business
I recently moved house and had an interesting encounter with our phone / internet service provider. When we booked a moving date for our service we were unable to get a connection transfer date within 3 weeks of our moving … Read More »
Winning
Alex Hannant is the Executive Director of the Hikurangi Foundation, a social enterprise incubator focused on supporting new solutions to sustainability challenges. In this TED talk, Alex talks about the accelerated rate at which the world is changing and how … Read More »
Posted in Changemakers
Tagged Alex Hannant, Hikurangi Foundation, Institute B, social enterprise, societal value, ted
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Radical Measures
An online store was not in Nancy Mudford’s business plan in 2003 when she decided to open a full-service day spa in Vancouver. But three years after she launched Le Petit Spa – a successful venture that she sold in … Read More »
Posted in Your Daily Caffeine
Tagged audacious results, Business in Vancouver, Institute B, leadership, Nancy Mudford
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The Next Great Consumer Brands Conference
We are thrilled to announce that our Skool Principal, Darrell Kopke, is invited to provide a special presentation at the 2014 NASDAQ Next Great Consumer Brands Conference in New York City April 16, 2014. Darrell will be introducing institute B … Read More »
Why Firing Your Top Individual Is The Best Thing You Can Do For Your Team
“A team should never be confused with a group of people who simply happen to work together”. That gem of wisdom was given to me by friend and mentor Evan Renaerts, a renowned coach, facilitator and mediator who is an … Read More »
Posted in Culture Building
Tagged accountability, audacious results, breakdowns, business advice, Business in Vancouver, Company Culture, Dragon's Den, Institute B, Joel Bakan, leadership, Mark Brand, Responsibility, Rik Klingle-Watt, Sandra Odendahl, Sharad Khare, Teamwork, W. Brett Wilson
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Be Impeccable With Your Word
Negative thoughts are most commonly whispered. They happen at the water cooler, in the halls, at the pub, behind someone’s back. Once spoken, impossible to erase, they take on a life. Isn’t it strange that words we whisper in confidence … Read More »