“What instituteB means to me… it’s more than just a business; it’s more than just a place; it’s more than just the people; it’s more than just their words; it’s communicating a language of action, a language of meaningful change, … Read More »
Tag Archives: societal value
Socially Conscious Corporation?
Question: Is it a company’s responsibility to put the interest of society first? Answer: A big, unmitigated, yes. As much as the ‘world’ proposes that we are all disconnected individuals that have to fend for ourselves, we all know that … Read More »
Posted in The ChangeMakers
Tagged Bix Bickson, corporate social responsibility, Institute B, societal value, Vancouver
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30 Second MBA: What is the business case for generosity?
Check out our Skool Principal, Darrell Kopke’s response to Fast Company‘s ’30 Second MBA’ question: what is the business case for generosity? How many relationships do you have in business? Think about it. You have relationships with your co-workers, your … Read More »
“How the hell is institute B going to work?”
Corporations exist to deliver profits to shareholders, right? Every business text book in every business school in the world tells us this. Corporations have provided to society the food you eat, the vacations you take, and the smart phones you … Read More »
Posted in Culture Building
Tagged business, Darrell Kopke, Institute B, social impact, societal value, unreasonable business, Vancouver
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Creating Societal Value Builds Markets
Thought of the day: adding societal value CREATES markets for corporations. One example: lululemon helps foster entrepreneurs in the health and fitness industry through various community programs. Quite a few gyms, studios, and fitness providers have acknowledged that lululemon has … Read More »
Posted in Your Daily Caffeine
Tagged Darrell Kopke, instituteB, lululemon, societal value, twitter instituteb, value chain
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