Magellan circled the globe, landing on the coast of South America, staying there long enough to meet the native people. Through sign language they asked Magellan, ‘How did you get here?’ Standing on the beach, he pointed out to his ships saying, ‘On those ships.’ The people, after looking out into the harbor, said, ‘What ships?’
Where were the ships?
Most companies think that they can see the new vision or strategy, like pointing out to the harbor, and everyone will see what they are saying and act consistently with it. No way!
To engage people requires creating ways for people to begin unlocking the grip the past has on their lives and on their organizations; opening people up to their capacities to create, to invent, and to stand for a new future when the only evidence they have is in their creation itself. And finally, it requires working with people to build reliable pathways to translate their created ideas into action and results with velocity.
-Bix Bickson, iB’s Director of Mojofication