Schmarketing

What do you need when it comes to marketing? Authentic and effective story telling. The question at institute b is: what is the story?

Good schmarketing starts with the value system of the corporation which is a reflection of the leadership’s team value system. It brings together all the elements of the corporate culture into one compelling, authentic story. Who you tell your story to and how you tell it plays a crucial role.

institute B believes in radical schmarketing. Huh? Its marketing that can generate you income, social media that gets you noticed by people who care, and promotions that get you media hits.

"We’re obviously going to spend a lot in marketing because we think the product sells itself." – Jim Allchin