Documentary to Premiere Next Week
Not Business As Usual is a provocative look at capitalism as envisioned by Nobel Prize winner Milton Friedman, the most influential economist of the late 20th century. The film explores why he only measured success by one metric: Greed. And how that narrow view has resulted in environmental destruction, human rights abuses and ironically enough, unsustainable business practices.
It was the promise of something better…
A better life for your family, a better start for your business, a better legacy to leave the world. Founded on the virtues of hard work, equal opportunity and a free market economy.
But somewhere between the dreaming, and the making, and the buying, and the selling – we were duped. And we’re just now beginning to realize how badly.
This feature length documentary tracks the changing landscape of business with the rising tide of conscious capitalism and features the inspiring stories of several subversive entrepreneurs from Vancouver who are redefining what it means to be successful.
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We have recently founded a Vancouver company making kids’ boots and liners. I can’t wait to hear some inspiring stories about my neighbours and comrades! Fulfilling our dream to make boots in a sustainable and ethical way is not proving easy- to say the least- but onward we go with principals intact. I look forward to seeing the documentary.